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Marketing CommunicationsBy Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

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With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them.

This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment.

Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

• Sales Rank: #10074948 in Books
• Published on: 2014-09-03
• Original language: English
• Number of items: 1
• Dimensions: 10.25" h x 7.50" w x 1.50" l, .0 pounds
• Binding: Hardcover
• 444 pages

Review

‘Marketing Communications contributes to a wider understanding of how digital and social media is now a crucial basis for any successful marketing plan. Students and industry professionals can benefit from the practical approach of the book, and it’s supporting real life industry case studies, while also facing the ethical issues that surround social media.’ - Jo Bates, Lecturer, University College Birmingham

‘This text is a truly holistic approach to marketing communications learning, with the provision of unique opportunities to implement the presented concepts and frameworks in practice.’ - Dr Natalia Yannopoulou, Senior Lecturer, Newcastle University Business School, UK

About the Author

Lynne Eagle holds a PhD from the University of Auckland in her native New Zealand. She is currently Professor of Marketing and Associate Dean - Research for the Faculty at James Cook University in Australia.

Stephan Dahl holds a PhD in Cross-Cultural Psychology (University of Luton, UK). He is currently Senior Lecturer in Marketing at Hull University Business School, UK.

Barbara Czarnecka holds a PhD in Marketing (Middlesex University, London, UK) and currently, she is Senior Lecturer of Marketing at the University of Bedfordshire, UK.

Jenny Lloyd holds a PhD from the University of the West of England, UK where she currently holds the post of Associate Head of Department for Undergraduate Marketing.

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Free Download Buildings without Architects: A Global Guide to Everyday ArchitectureBy John May

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A wonderfully informative reference on vernacular styles, from adobe pueblos and Pennsylvania barns to Mongolian yurts and Indonesian stilt houses. This small but comprehensive book documents the rich cultural past of vernacular building styles, from Irish sod houses to sub-Saharan wattle-and-daub huts and redwoods treehouses. It offers inspiration for home woodworking enthusiasts as well as architects, conservationists, and anyone interested in energy-efficient building and sustainability. The variety and ingenuity of the world’s vernacular building traditions are richly illustrated, and the materials and techniques are explored. With examples from every continent, the book documents the diverse methods people have used to create shelter from locally available natural materials, and shows the impressively handmade finished products through diagrams, cross-sections, and photographs. Unlike modern buildings that rely on industrially produced materials and specialized tools and techniques, the everyday architecture featured here represents a rapidly disappearing genre of handcrafted and beautifully composed structures that are irretrievably "of their place." These structures are the work of unsung and often anonymous builders that combine artistic beauty, practical form, and necessity.

• Amazon Sales Rank: #547831 in Books
• Brand: Rizzoli
• Published on: 2010-04-27
• Released on: 2010-04-27
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 8.55" h x .90" w x 5.45" l, 1.14 pounds
• Binding: Hardcover
• 192 pages

• Used Book in Good Condition

Review "Diligent environmentalists John May and Anthony Reid have put together a book, Buildings Without Architects: A Global Guide to Everyday Architecture, that will change the way you view the art of dwelling design. Showcasing man's capacity for creation and ingenuity, the book reminds us that human beings the world over have built homes with nothing more than their own two hands and Mother Nature's rich resources... Buildings Without Architects evokes a time before electricity and advanced technology, before modernization and beaming skyscrapers when design grew out of resourcefulness and was, in fact, truly green." ~Zink

About the Author John May is a writer and journalist based in London, England. He is the author of the official history of Greenpeace. Anthony Reid is a lecturer on vernacular environment based in London. His wide-ranging research on vernacular architecture has taken him around the world.

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